Entrepreneurs are business adventurers. Exploring new opportunities, pushing boundaries and reaching new peaks.

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Successes are hard won, and challenges are many and complex, and constantly changing.

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The human brain creates neural networks every time you learn something new. It also widens and strengthens a neural network if you repeat an action or a thought. It takes more brain energy to create a new neural network than reusing one previously created.

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The brain's default choice is to reuse a previous thought using less energy in order to keep energy in store in case it's needed for some unforeseen threat. This is a result of 99.5% of human existence being as hunter gatherers.

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But for disrupter entrepreneurs, old ideas rarely suffice, maps don't exist, originality is paramount.

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Coaching creates the safe environment where you can access new thoughts, creative ideas, and innovative approaches to the challenges you face. In a world that is changing fast and demanding unique solutions to original opportunities, you need to bring your 'A' game in terms of thinking. 

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